Sunny Nails The Slopes

NAIT's board room POW-WOW

Sunny isn't just hitting the slopes - she is nailing them, three lessons in and she is attacking the slopes with a serious appitite.  And everyone involved in the production of this documentary is loving it.  Today they took a chance to go through footage and see how things are shaping up.

Progression on the documentary being produced between SnowSeekers and NAIT showcasing the Canadian Ski Instructors Alliance is coming along better then anyone could have expected.  Just this week SnowSeekers announced the addition of Jaro Malanowski to it's team, recognized as one of Canada's preeminent directors/film producers. Malanowski's job in working with SnowSeekers Director of Photography, Brandon Boucher is to take the film from an idea to reality.

The reality is securing the film's goal of increasing diversity on the slopes, attracting a wider demographic to take up skiing and with Sunny and her family being from Mongolia, things are looking bright.  "One thing we notice is the diversity on the slopes of Snow Valley, let's capture this with more b-roll," says Malanowski.

Things really picked up this past weekend when mom took to the slopes with Sunny- taking a lesson program on site at Snow Valley right along side her daughter.  Word is that the dad is not far behind, stay tuned as the whole family gets ready to tackle the Canadian Rockies, Dec 10-12th weekend down at Castle Mountain Ski Resort just outside of Pincher Creek.

SnowSeekers New Home Page

Here is a sneak peak to SnowSeekers new website launching later this month!!

SnowSeekers PRESS RELEASE!!!

The Canadian Ski Instructors’ Alliance clicks in with SnowSeekers and NAIT.

EDMONTON, October 9, 2009 – A three way collaboration between some of Canada’s finest educators will see the development of a motivational and inspiring documentary. The Canadian Ski Instructors’ Alliance (CSIA) has contracted SnowSeekers, a snow minded new media company, to produce the film.

“We want to show people how available skiing is, how fun the sport can be and how accessible it is for everyone regardless of where you are from or what background you bring to the slopes.  We see this film as a huge opportunity  to bring all of these factors to light and we, as the part of the industry, share a common goal in introducing and developing the sport of skiing within our communities,” explains Brahm Reinblatt, Marketing and Communications Coordinator for the CSIA.  The film will profile the CSIA’s Skier Progression program, allowing for a fun and safe environment while learning  to ski.

The 12-minute film and three-minute internet piece, will profile a girl of ethnic background and her toils and triumphs in learning to ski, a journey that covers day one through to enjoying the mountains for her first time.

“As a filmmaker I want this documentary to inspire people of all cultures and ethnic backgrounds to get out and take ski lessons. If nothing else get out and experience winter. I want to make it clear that anyone can do anything they want if they put their mind to it,” explains SnowSeekers’ Photography Director and NAIT digital media graduate, Brandon Boucher.  

Production for the piece begins mid-November for release February 1, 2010.

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